Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light.
According to August Busch IV, president of Anheuser-Busch, Budweiser has some interesting new marketing priorities. He writes:
“First, while beer is America’s favorite beverage with 58 percent of overall alcohol servings, we must continue to improve the image and desirability of beer.
Second, we must keep beer fun and social.
Third, we must grow beer occasions.
And fourth, we must continue to improve our retail execution.”