One formula (of many) for a successful blog is to create a “learning blog”. A blog that shares what you know, to help others. Even–or especially–if that means giving away your “secrets”. Teaching people to do what you do is one of the best ways we know to grow an audience–an audience of users you want to help.
It’s what I try to do here because–let’s face it–you’re just not that into me ; )
Even if a learner is personally motivated to learn a topic, if the learning content itself isn’t motivating, the learner’s brain will do everything possible to look for something more interesting. This applies to both getting and keeping attention, as well as memory.
Never underestimate the power of FUN to keep people engaged.
I couldn’t agree more!